Build a Killer Website: 19 Dos and Don'ts

Websites are undeniably an important marketing tool in establishing your presence online. If you are "Googleable", you're one step ahead. 

Ilya Pozin writes his 19 Don'ts and Dos of a killer website. 

Do:

1. Set smart goals. 
2. Plan on becoming an SEO wizard. 
3. Use open source tools. 
4. Think about your mobile strategy simultaneously. 
5. Steal from your competitors. 
6. Develop your content. 
7. Write with calls to action in mind. G
8. Always answer the question “why?” 
9. Trust your Web designer. 

Don’t:

1. Do it yourself. It CANNOT look homemade. 
2. Make people think. 
3. Expect visitors. 
4. Spend all your money. 
5. Add a blog. 
6. Add Twitter and Facebook buttons. 
7. Try to please everyone.
8. Add testimonials. 
9. Use Flash.
10. Expect a killer website overnight. 

Read more at http://www.inc.com/ilya-pozin/build-a-killer-website-19-dos-and-donts.html?nav= via Inc.com